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KIK Custom Products to Sell Personal Care Business to Voyant Beauty Holdings
Tuesday 07 July 2020

US-based household and personal care products maker and pool and spa treatment and automotive products marketer KIK Custom Products Inc has entered into a definitive agreement under which its KIK Personal Care business would be acquired by Voyant Beauty Holdings, LLC, a full-service partner to the personal care and beauty industry, and a portfolio company of Wind Point Partners, the company said.

KPC is a North American manufacturing partner and formulator for personal care, prestige beauty, over-the-counter and household products serving global consumer product companies and fast-growing asset-light brand owners, and a leading supplier of personal care guest amenities to the North American hotel industry.

The transaction is expected to be completed following the satisfaction of customary closing conditions and approvals.

Since 1993, KIK has successfully grown from a single-plant operator in retailer-branded (private label) bleach to a North American independent manufacturer in household products and a leader in pool and spa treatment and automotive products.

In entering these segments, KIK capitalised on an opportunity to leverage its core manufacturing and marketing competencies to drive scale in fragmented industries.

Subsequent to entering each market opportunity, KIK transformed it through a combination of organic growth initiatives and strategic add-on acquisitions and has continued to experience strong growth in all categories.

Voyant Beauty is a full-service partner to the personal care and beauty industry serving customers at every stage of the brand lifecycle.

Voyant Beauty was formed in 2019 following the acquisitions of Vee Pak, Aware Products, and Cosmetic Essence Innovations.

Headquartered outside of Chicago, Voyant Beauty's integrated network of innovation and 7 manufacturing facilities delivers responsive solutions and increased speed to market.

Wind Point Partners is a Chicago-based private equity investment firm. Wind Point focuses on partnering with top caliber management teams to acquire well-positioned middle market businesses where it can establish a clear path to value creation.

The firm targets investments in the consumer products, industrial products, and business services sectors. Wind Point is currently investing out of Wind Point Partners IX, a fund that was initiated in 2019.

KIK was advised in the transaction by its financial advisor William Blair and company and its legal advisors Weil, Gotshal and Manges LLP and Blake, Cassels and Graydon LLP. Rothschild and Co also provided financial advisory services to the company.
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Date Published: 07/07/2020

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