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ISM Connect Acquires Mobile Engagement Specialist CrowdJoy
Monday 17 July 2017

17 July 2017 - US-based engagement platform operator ISM Connect has acquired US-based mobile engagement products provider CrowdJoy, the company said.

ISM Connect is a new company formed from the combination of Customer Mobile and Ingenuity Sun Media.

The company said that CrowdJoy's mobile engagement products will add to its overall portfolio in their growing digital engagement platform.

ISM Connect currently offers a 360° engagement platform that uses a network of intelligent display screens and a powerful analytics engine to track and analyze the interactions, behaviors and demographics of their select audiences.

By adding the CrowdJoy mobile offering to its product suite, ISM Connect now has the ability to enhance the interactive and location-tracking capabilities available to both new and existing clients.

Paired with the promotional content showcased on dynamic displays, an ISM Connect mobile app will allow advertisers to create truly engaging interactive digital experiences that transcend the screen and lead to physical world actions and conversions.

The ISM Connect mobile app creates incentives for users to participate in branded activations and interact with sponsored elements, allowing for added layers of engagement beyond impressions and views.

Combined with existing analytic and data visualisation tools, this will provide clients of ISM Connect with unprecedented visibility into the effectiveness of their promotional campaigns and overall ROI.

With the addition of CrowdJoy, ISM Connect seeks to round out its end-to-end digital engagement platform and tap into new consumer market verticals via an integrated and customisable mobile app that provides clients and venues a robust feature lineup including interactive maps, event schedules, sponsored content, gamification, real-time location tracking, and messaging.

These actions can then be tied to specific triggers, providing advertisers deeper insight into the impact and effectiveness of their targeted campaigns.
Date Published: 17/07/2017
Target: CrowdJoy
Country: USA
Sector: Advertising/PR
Type: Corporate acquisition
Status: Closed
Buyer: ISM Connect
Terms of the deal were not disclosed