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iMedia Acquires Float Left and J.W. Hulme to Strengthen Interactive Media Solutions
Monday 02 December 2019

2 December 2019 - Minnesota, US-based web and television-focussed media company iMedia Brands, Inc. (NASDAQ: IMBI) has acquired US-based technology company Float Left Interactive and accessories and apparel provider J.W. Hulme to accelerate growth in interactive media interactive media growth strategy and position it for growth in 2020, the company said.

Both acquisitions were largely financed in iMedia stock. Additional terms were not disclosed.

Float Left Interactive delivers OTT and TV-Everywhere solutions to media companies seeking to reach audiences through Roku, Apple TV, Amazon Fire, mobile devices and smart TVs.

iMedia plans to utilize Float Left to further grow its content delivery capabilities in OTT platforms while providing new revenue opportunities for Float Left's SaaS customers.

This acquisition is important to iMedia's strategy to engage millennial viewers within their own preferred interactive video platforms.

J.W. Hulme is an e-commerce brand offering a range of handbags, accessories and apparel through e-commerce, catalogs and its flagship retail store in St. Paul, Minnesota.

iMedia's investment accelerates Hulme's revenue growth by creating its own programming on ShopHQ, iMedia's national television platform.

Olympus Capital Investments, owner of J.W. Hulme, said with iMedia as a partner, this brand will grow for at least another 100 years.

iMedia Brands, Inc. is a global interactive media company that manages a growing portfolio of niche, lifestyle television networks and web service businesses, primarily in North America, for both English speaking and, soon, Spanish speaking audiences and customers.
Date Published: 02/12/2019
Target: Float Left Interactive, J.W. Hulme
Country: USA
Sector: Media
Type: Corporate acquisition
Financing: Stock
Status: Closed
Buyer: iMedia Brands, Inc
Terms of the deal were not disclosed