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Imaweb-IDF Group Closes Acquisition of Serinfer
Tuesday 07 July 2020

French-Spanish customer relationship management and dealership management systems developer Imaweb/IDF Group has completed the acquisition of Serinfer Servicios Informáticos S.L., the computer software segment of the Alvariño Group, a Spanish developer, distributor and supplier of DMS for automobile dealers, the group said.

The group is backed by Providence Strategic Growth, the growth equity affiliate of premier asset management firm Providence Equity Partners.

Serinfer develops a range of sophisticated products to address the evolving needs of automobile dealers.

Its flagship offering is Serauto, a complete DMS solution that works modularly and can also be integrated to the existing technology of any dealership or workshop.

Serauto is comprised of functions geared towards inventory management, improved customer loyalty and service quality, and cloud computing. With more than 600 clients throughout the Iberian Peninsula, Serauto is an established brand and the exclusive DMS provider for Porsche dealers in Spain and Portugal.

In addition to Serauto, Serinfer develops complementary commercial applications, including Active Reception and GTW3.

Active Reception is a market-leading technology that enables the digitization of appointment booking, after-sales services, and vehicle receipt and delivery.

GTW3 is Serinfer's cloud-based service designed to improve workshop management by providing detailed analyses of schedules, budgets, inventory, and invoicing among other factors with easy access from any connected device.

Financial terms of the transaction were not disclosed.

Imaweb / Datafirst-I'Car Systems group is a developer of CRM and DMS solutions for the automotive sector in Europe.

The company grew out of the merger of Imaweb, a Spanish company dedicated to developing global customer management solutions for sales, marketing and after-sales, and DATAFIRST-I'Car Systems, a French software development company for car manufacturers, groups distribution and dealers.
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Date Published: 07/07/2020

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