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Herschend Enterprises Acquires Pink Adventure Tours to Enter Adventure Travel Market
Wednesday 11 July 2018

11 July 2018 - Georgia, US-based family entertainment company Herschend Enterprises has acquired adventure tour company Pink Adventure Tours, operating in Arizona, Nevada and Grand Canyon National Park, the company said.
Terms of the transaction were not disclosed.
The purchase of Pink Adventure Tours marks Herschend Enterprises' entry into the adventure travel industry, a segment that is expected to see 46% annual growth rate through 2020, according to Sandler Research.
Herschend Enterprises owns a portfolio of companies committed to providing wholesome, immersive entertainment. Each company offers environments and experiences that allow families to connect in meaningful ways.
Pink Adventure Tours will remain headquartered in Sedona, Arizona, and will operate under the direction of Tim Miller as president.
Herschend Enterprises operates companies that include Herschend Studios, the Harlem Globetrotters and Herschend Family Entertainment, the nation's largest family-owned themed attraction corporation.
Pink Adventure Tours has a fleet of over 150 cutting-edge vehicles, it remains the only tour company with guide trainers certified by the National Association for Interpretation on its staff and the only tour company to use the Smith System of Driving by all guides.
Date Published: 11/07/2018
Target: Pink Adventure Tours
Country: USA
Sector: Tourism
Type: Corporate acquisition
Status: Agreed
Buyer: Herschend Enterprises
Terms of the deal were not disclosed