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Heartbeat Acquires Jewelry Manufacturer Iconery
Monday 15 April 2019

15 April 2019 - California, US-based marketing technology platform Heartbeat has acquired Los Angeles, US-based jewelry manufacturer Iconery, the company said.

Terms of the transaction were not disclosed.

Together, Heartbeat and Iconery will leverage their shared expertise in brand-building, influencer marketing, and e-commerce to amplify both brands' presence moving forward.

Heartbeat's mission is to harness the voices of real people sharing about brands they love.

Through their platform and mobile app, Heartbeat provides brands with access to over 200,000 consumers to run large-scale influencer-style campaigns on Instagram.

Iconery is the leading jewelry design, manufacturing, and logistics company serving brands and influencers around the world.

Combining industry experience, trend forecasting and proprietary sales-predicting algorithms, Iconery has produced 23 collections since 2015.

Heartbeat connects brands with Millennial and Gen Z audiences with an engagement platform. Heartbeat is backed by Sinai Ventures, Backstage Capital, Techstars, and Firebrand Ventures.
Date Published: 15/04/2019
Target: Iconery
Country: USA
Sector: Consumer Products
Type: Corporate acquisition
Status: Closed
Buyer: Heartbeat
Terms of the deal were not disclosed