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Freestar Acquires Vdopia´s Chocolate App Mediation Platform to Strengthen Position in Outsourced Ad Management
Monday 03 August 2020

US-based Freestar, a monetisation partner for content publishers, e-commerce sites, and app developers, has acquired San Francisco-based mobile video advertising firm Vdopia's Chocolate app mediation technology, to expand app monetisation platform, the company said.

Terms of the transaction were not disclosed.

The combined technology allows Freestar to power monetisation for apps built on nearly any platform with access to all major formats and demand sources via a single SDK.

Freestar's acquisition of Chocolate's technology comes on the heels of a successful partnership between the two companies in early 2020 that helped existing Freestar partners increase in-app revenue up to 200%.

Vdopia will continue to own and operate its Chocolate Marketplace video SSP business.

Freestar monetises websites and apps, leveraging the mix of programmatic header bidding, private marketplace deals, and a unified analytics platform.

Chocolate offers mobile video advertising through two core products, Chocolate Marketplace, a global programmatic buying and selling platform for mobile video advertising and Chocolate Mediation, an end-to- end monetisation solution for app developers and amp; publishers. Vdopia, Inc. DBA Chocolate is a privately held, venture-backed company headquartered in Silicon Valley with offices in Fremont, CA and India.
Date Published: 03/08/2020