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Flaviar Spirits Membership Group Expands in Europe, US with Acquisition of Caskers
Friday 12 January 2018

12 January 2018 - New York, US-based Flaviar, a membership-based club for enthusiasts of fine spirits, has acquired spirits membership club to support growth in Europe and US, the company said.
Terms of the transaction were not disclosed.
The two brands will continue to operate in the market as independent brands and will be able to deliver increased efficiencies to the end consumer. The partnership, aimed to further improve the consumer experience, will allow Flaviar to double the size of its audience of spirits enthusiasts and accelerate entry into new markets.
Flaviar and Caskers will continue to trade under their respective names, the co-branding will align with Flaviar to highlight and emphasize complementary and supporting services across the two businesses.
Flaviar is a service that enables discovery of spirits driven by side-by-side sample tasting. Flaviar allows members to navigate a vast landscape of distilled flavors and terroirs to find their spirit in the spirit world.
Caskers is a member-based service that allows consumers to discover craft spirits from around the world for delivery to their door.
Date Published: 12/01/2018
Country: USA
Sector: Banking/Financial Services
Type: Corporate acquisition
Status: Closed
Buyer: Flaviar
Terms of the deal were not disclosed