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e.l.f. Acquires W3LL PEOPLE Beauty Brand for USD 27m
Thursday 27 February 2020

27 February 2020 - California-based e.l.f. Beauty (NYSE: ELF) has acquired New Mexico-based clean beauty company W3LL PEOPLE for USD 27m in cash to expand brand portfolio, the company said.

e.l.f. plans to leverage its marketing, customer relationships and operational capabilities to drive the W3LL PEOPLE brand. e.l.f. expects W3LL PEOPLE to contribute approximately USD 7m in net sales and USD 0.01 to its adjusted earnings per share on a fully diluted basis in fiscal 2021.

W3LL PEOPLE was launched in 2008 by James Walker, Shirley Pinkson and Dr. Renee Snyder to provide high-quality, clean cosmetics.

The company is cruelty-free, and its plant-based product-line which contains no fillers, propylene glycol, petrochemicals or petroleum byproducts includes forty EWG VERIFIED products, a leading standard of clean and healthy in the beauty space.

William Hood and Company, LLC served as exclusive financial advisor to W3LL PEOPLE in the transaction.

e.l.f. is a beauty brand offering cosmetics and skin care products that are 100% vegan and cruelty free.
Date Published: 27/02/2020
Country: USA
Sector: Consumer Products
Type: Corporate acquisition
Status: Closed
Buyer: e.l.f. Beauty
Terms of the deal were not disclosed