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Digital Room Completes Acquisition of Logo Sportswear
Wednesday 07 November 2018

7 November 2018 - US-based private equity firm H.I.G. Capital, LLC's portfolio company, online-driven printing solutions provider Digital Room, LLC, has acquired Logo Sportswear, Inc, the company said.

Located in Wallingford, Connecticut, Logo Sportswear is an e-commerce-driven provider of customised short-to-medium run promotional merchandise and workwear/uniforms to SMBs and divisions of large companies.

Logo also provides uniforms to recreational sports teams using its online ordering platform. Logo Sportswear sells a comprehensive product mix including jackets, polos, caps, jerseys, bags, and other apparel and accessories for men, women, and children.

Additionally, Logo Sportswear offers a highly optimized, proprietary online design technology that drives exceptional customer conversion and is fully integrated into its operations to efficiently fulfill small-to-medium run jobs.

Debt financing for the transaction was provided by BNP Paribas.

Logo Sportswear is an on-line provider of custom promotional apparel.

Home to the LogoSportswear, TeamSportswear and tfund brands, Logo Sportswear Inc. has worked with large companies, small businesses, groups, events, teams, sports fans and individuals for over 20 years offering one of the largest selections of customisable apparel, workwear, and uniforms.

Digital Room is in the US web-to-print upload market, helping small and medium sized businesses with their printing and marketing collateral needs.

The company provides printed materials with fast on-time delivery and superb high-touch customer service at competitive prices.

With its four-plant network, Digital Room can reach over 93% of the US with two-day ground delivery.

The company prints over 1m orders annually through a portfolio of uniquely branded e-commerce websites.
Date Published: 07/11/2018
Target: Logo Sportswear, Inc,
Country: USA
Sector: Clothing/Textiles
Type: LBO
Status: Closed
Buyer: Digital Room, LLC
Terms of the deal were not disclosed