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Dentsu Aegis Network Acquires UK Market Research Firm B2B International
Thursday 11 October 2018

11 October 2018 - UK-based media and digital marketing communications company Dentsu Aegis Network has acquired UK-based specialist business-to-business market research firm B2B International, the company said.

B2B International will become part of gyro, the world's first full-service global agency dedicated exclusively to B2B marketing.

Headquartered in the UK with offices across Europe, the USA and Asia-Pacific, B2B International provides bespoke market research solutions for its global clients, which include 600 of the world's largest blue-chip companies including Stanley Black and Decker, BASF, E.ON and Shell.

It has carried out more than 3,000 B2B market research projects across every continent and every industry vertical gaining powerful cross-industry experience.

The addition of B2B International further enhances gyro's offering to create ideas that are humanly-relevant for its global roster of clients, which includes HP, Vodafone, Danone, eBay and Google.

The agency, which launched in 1981 and was acquired by Dentsu Aegis Network in 2016, has 17 offices worldwide and is headquartered in New York.

This acquisition has been spearheaded by gyro UK and the benefits of the deal will be leveraged internationally across its global network.

B2B International, whose UK-based clients include Wolseley, Yodel, Celesio, and Kingspan, will remain headquartered in the UK, with offices in London and Manchester, and operate under the brand, B2B International - a gyro company.

Financial terms of this acquisition are undisclosed.

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands.
Details
Date Published: 11/10/2018
Target: B2B International
Country: USA
Sector: Advertising/PR
Type: Corporate acquisition
Financing:
Status: Closed
Vendor:
Buyer: Dentsu Aegis Network
Comment:
Terms of the deal were not disclosed

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