Latest News Acquires Majority Ownership of My Dairy Dashboard to Strengthen Supply Chain Solutions
Friday 29 May 2020

US-based, a provider of software-as-a-service solutions and actionable dairy market intelligence, has acquired a majority ownership of My Dairy Dashboard, a dairy farm data provider, to strengthen suite of end-to-end supply chain tools, the company said.

Terms of the transaction were not disclosed.

The acquisition occurred following an agreement between and with My Dairy co-founder Virtus Nutrition.

The My Dairy Dashboard platform automates data collected from multiple sources, standardises information for consistency across farms, and provides visual insights into critical metrics. and Virtus Nutrition launched My Dairy Dashboard in May of 2017 to provide an accessible new set of data analytics tools to dairy producers, their advisors, and companies that provide products and services to those farms.

Virtus' ongoing utilisation of the My Dairy Dashboard platform to power their white-labeled dashboard will have a permanent positive impact as the platform advances. is an independent dairy supply-chain technology provider.

Virtus Nutrition manufactures innovative fatty acid feeds for dairy cattle improving production efficiency, reproduction, and immune balance.
Date Published: 29/05/2020