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Bartlett-Led Social Media Marketing Agency Social Chain Acquires Viral Gaming Network
Friday 16 June 2017

16 June 2017 - European social media marketing agency Social Chain, led by CEO Steven Bartlett, has quietly acquired the viral gaming portfolio of Devise, the company said.

The acquisition includes a large network of influential video game-related social media channels and websites that reaches a combined 500 m people per month.

This gaming portfolio was developed through a strategic partnership between Devise co-founders Jeff Taylor, Evan Lisabeth and Debabrata Nath.

Growth in the gaming vertical market has been significant. According to Mary Meeker's 2017 Internet Trends reports, global interactive gaming has over 2.6bn gamers in 2017 versus 100m gamers in 1995.
Global gaming revenue was estimated to be around USD 100bn in 2016.

The Social Chain team runs hundreds of social media channels across Twitter, Facebook, YouTube, Instagram and more.

The firm has run campaigns for brands such as Twentieth Century Fox, Universal, MTV, Spotify, Microsoft, the UFC, Huawei and PUMA. It claims to have a total reach of 950m people.
Details
Date Published: 16/06/2017
Target: Viral gaming portfolio of,  Devise
Country: USA
Sector: Advertising/PR
Type: Corporate acquisition
Financing:
Status: Closed
Vendor:
Buyer: Social Chain
Comment:
Terms of the deal were not disclosed

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