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Banyan Hill Publishing Acquires AdFluence App to Submit Ads to Social Media Influencers
Thursday 17 September 2020

Maryland, US-based Banyan Hill Publishing has entered into a partnership agreement with California-based TribeFluence, Inc. to acquire AdFluence, a mobile app platform, developed by Johnny Vieira, the company said.

Financial terms of the deal were not disclosed.

Banyan Hill Publishing and Vieira's app, AdFluence, will allow businesses to create their own advertisement on the app and submit it to one or more influencers from social media networks such as Twitter, Instagram and Facebook.

TribeFluence Inc. collaborated with Banyan Hill Publishing to customise AdFluence for its niche by including relevant brand categories such as personal finance and conservative politics so brands within those industries can access social media influencers.

Vieira will serve as an advisor to Banyan Hill Publishing both during the acquisition of AdFluence and beyond, based on the deal's stipulations.

Vieira's past and current experience with managing, producing and creating brand identities in the music industry give him the necessary leadership and operational knowledge required for managing the AdFluence platform alongside the Banyan Hill Publishing team.
Date Published: 17/09/2020