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Bacardi Acquires London-Based TAILS Cocktail Company
Friday 20 November 2020

Bermuda-based spirits company Bacardi Ltd. has acquired 100% ownership of London-based pre-batched cocktail company TAILS to offer a new revenue stream for bars and restaurants, the company said.

Terms of the transaction were not disclosed.

Since Bacardi acquired its minority stake two years ago, TAILS has expanded from the UK to 10 other markets across Western Europe, with more to follow.

Bacardi Ltd. produces and markets internationally recognised spirits and wines. The Bacardi Ltd. brand portfolio comprises more than 200 brands and labels.

TAILS offers cocktails that are crafted using the Bacardi portfolio of premium brands and then pre-batched in bottles or on draught so that all bartenders can serve cocktails easily, quickly, consistently and at scale.
Date Published: 20/11/2020