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Australia´s Frontier Touring Enters JV with US Concert Promoter AEG Presents
Friday 12 April 2019

12 April 2019 - US-based concert promotion and venue management firm AEG Presents and Australia and New Zealand concert promotion company Frontier Touring have entered into a strategic joint venture to unify their operations throughout the two countries, the companies said.

The partnership combines Frontier Touring's broad regional expertise with AEG Presents' extensive resources and will continue to grow both companies' presence throughout the Asia Pacific region.

Established in 1979, Frontier Touring will continue to operate under its existing name and be led by founder and CEO Michael Gudinski.

The company helped to pioneer the Australian music industry and in 2018 was ranked as the music industry's #3 promoter globally, according to Billboard.

The two independent companies have had a strategic partnership across numerous tours in Australia and New Zealand since 2007, including the Rolling Stones, Leonard Cohen, Taylor Swift's Red and 1989 Tours, Celine Dion, Justin Bieber, Rodriguez and Shawn Mendes.

In 2018, Frontier enjoyed a phenomenally successful year touring the who's who of the music industry, including tours with Paul McCartney, Celine Dion, Foo Fighters, The Killers, Harry Styles, Sam Smith, Rise Against, and Ed Sheeran, which became Australasia's biggest tour ever.

The new partnership will be effective beginning July 1, 2019. Frontier's existing joint venture with Matt Gudinski's Illusive Presents and the recently announced Chugg Entertainment joint venture will continue under the new arrangement including Australia's largest country music festival CMC Rocks, which will now be operated as part of the new partnership.

The joint venture with AEG Presents applies only to Frontier Touring and not the wider Mushroom Group stable of 25 companies; however, Frontier will continue to remain a part of and utilize the extensive resources of Mushroom Group.

Frontier Touring is one of the most respected, long standing, and proactive concert promoters in Australasia.

Formed in 1979, Frontier has had a fundamental role in entertaining Australians and New Zealanders across four decades.

Headed by Michael Gudinski and part of the Mushroom Group, Frontier Touring has developed into one of the most highly respected touring companies in the Southern Hemisphere and continues to produce some of the most memorable tours to ever visit "Down Under."

AEG Presents is one of the largest live music companies in the world. The company is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music events and world-renowned festivals.

The firm operates in North America, Europe and Asia through 16 regional offices.

AEG Presents produces and promotes more than 11,000 shows annually worldwide and conducts business under such globally renowned brands as AEG Presents, Goldenvoice, The Bowery Presents, Concerts West, Messina Touring Group, Marshall Arts LTD, Madison House Presents, PromoWest Productions and Zero Mile Presents.
Date Published: 12/04/2019
Target: JV to unify operations
Country: Australia
Sector: Leisure/Arts
Type: JV
Status: Closed
Buyer: AEG Presents, Frontier Touring
Terms of the deal were not disclosed