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Vertify Acquires Synthio Data Management to Accelerate Growth in 2020
Tuesday 25 February 2020

25 February 2020 - Texas, US-based data intelligence company Vertify Inc. has acquired Atlanta-based, data quality and enrichment technology provider Synthio Inc., to advance data technology platform, positioning the company for growth and increased market penetration, the company said.

Terms of the transaction were not disclosed.

Verify said the exponential growth in martech has resulted in siloed platforms and massive amounts of data to support marketers in identifying, targeting, and tracking prospects and customers.

The expanded company will provide clarity with technology connections that align people and teams with intelligent data.

The Vertify customer intelligence platform enables companies to sync data between core enterprise systems with drag-and-drop technology, giving marketers access to shared intelligence, allowing for simplicity in connecting revenue to marketing efforts.

Synthio provides B2B marketers with tools to analyse, originate, cleanse and append B2B contact data sets.
Date Published: 25/02/2020
Target: Synthio Inc
Country: USA
Sector: IT/Online Services
Type: Corporate acquisition
Status: Closed
Buyer: Vertify Inc
Terms of the deal were not disclosed