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Integrity Marketing Group Acquires ThomasArts to Bolster Marketing and Advertising Platrofm
Thursday 13 February 2020

13 February 2020 - Dallas, US-based life and health insurance products distributor Integrity Marketing Group, LLC has completed the acquisition of Utah-based advertising agency ThomasArts, specialising in the senior insurance market, to propel Integrity's organic growth capabilities and product development pipeline, the company said.
Financial terms of the transaction were not disclosed.
As part of Integrity, ThomasArts will develop and execute strategic marketing, social media and advertising programmes to boost lead generation and agent recruiting.
Integrity Marketing Group is an independent distributor of life and health insurance products focussed on serving Americans.
Integrity develops exclusive products with insurance carrier partners and markets these products through its distribution network that includes other large insurance agencies throughout the country.
ThomasArts is a data-driven, performance marketing agency has expertise in the marketing of life and health products to seniors, specifically Medicare products.
Date Published: 13/02/2020
Target: ThomasArts
Country: USA
Sector: Insurance
Type: Corporate acquisition
Status: Closed
Buyer: Integrity Marketing Group, LLC
Terms of the deal were not disclosed