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Upland Software Acquires Localytics for USD 67.7m
Tuesday 11 February 2020

11 February 2020 - Texas, US-based work management software company Upland Software, Inc. (NASDAQ: UPLD) has acquired Localytics, a mobile application analytics provider, adding USD 20m in annualised revenues and mobile app personalisation technology to Upland's customer experience management cloud, the company said.
The purchase price paid for Localytics was USD 67.7m in cash at closing (net of cash acquired), paid out of cash on hand, and a USD 0.3m cash holdback payable in 12 months (subject to indemnification claims).
The addition of Localytics to Upland's CXM Cloud offering allows the company to offer sophisticated mobile personalisation at scale.
BMO Capital Markets Corp. acted as exclusive financial advisor to Localytics.
Cowen acted as exclusive financial advisor to Upland Software.
Upland Software (NASDAQ: UPLD) is in enterprise work management software. Upland's four enterprise clouds enable thousands of organisations to engage with customers across their experience journey, optimise sales teams, manage projects and IT costs, and automate critical document workflows.
Localytics delivers insights into consumer behaviour within mobile app experiences and provides the foundation for campaigns that convert better and drive customer loyalty.
Localytics' support for interactions with consumers across push, in-app, inbox, and remarketing combined with rich audience segmentation allows marketers to deliver personalised app experiences with high consumer relevance.
Date Published: 11/02/2020
Target: Localytics
Country: USA
Deal Size: 67.7m (USD)
Sector: Computer Software
Type: Corporate acquisition
Financing: Cash
Status: Closed
Buyer: Upland Software, Inc