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TB12 Acquires Wellness and Nutrition company VitalFit to Accelerate Product Offerings
Tuesday 21 January 2020

21 January 2020 - US-based performance lifestyle brand TB12, co-founded by six-time Super Bowl champion Tom Brady and business partner Alex Guerrero, has acquired US wellness and nutrition company VitalFit Nutrition, the company said.
VitalFit Nutrition offers plant-based fitness recovery products.
Specific financial terms of the deal were not disclosed.
This acquisition supports the TB12 mission of transforming global health and wellness by empowering individuals to prevent injury, improve longevity, and enhance their peak performance.
As a complement to TB12, VitalFit is committed to developing innovative solutions that help the human body move, recover, and function at its best and will help expand TB12's line of plant-based nutritional supplements.
TB12 supports athletes through an omnichannel approach that incorporates physical locations, immersive digital experiences, and innovative functional products. Information about TB12 products and services is available at
Date Published: 21/01/2020
Target: VitalFit Nutrition
Country: USA
Sector: Food/Beverages/Tobacco
Type: Corporate acquisition
Status: Closed
Buyer: TB12
Terms of the deal were not disclosed