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Drift Acquires Giant Otter, Launching Drift Automation Product to Enhance Customer Buying Experience
Tuesday 10 September 2019

10 September 2019 - Boston, US-based conversational marketing platform Drift has acquired Giant Otter and launched the AI-driven Drift Automation platform to enhance customer buying experience, the company said.

Terms of the transaction were not disclosed.

As part of the acquisition, Giant Otter founder Dr. Orkin and his team joined Drift and formed the Drift AI Lab, which introduced Drift Automation, the first product built out of its AI Lab.

Drift Automation understands the specific context of what someone is asking and can engage in conversations that go in a variety of directions, putting the customer is in control of the conversation, and not the chatbot.

Drift said Giant Otter's machine learning and AI technology helped disrupt the customer experience to transform the way businesses buy from businesses.

Drift Automation is a complete solution that offers an AI engine custom built for their business. Drift's AI learns by analysing the conversations prospects are having on a website and is constantly optimising itself to improve the customer experience. Drift Automation works across all Drift Playbooks and for unlimited conversations on a website.

Direct access to conversation designers who make sure customers get the results they want. Drift's conversation designers will work directly with customers to train the AI engine with the conversations happening on a website, review them with the customer and monitor the bot to ensure it delivers results through a better customer experience.

Giant Otter marks the third acquisition for Drift.

Drift offers tools and playbooks to enhance its conversational marketing platform. Drift is backed by leading venture capitalists including CRV, General Catalyst, and Sequoia.
Date Published: 10/09/2019
Target: Giant Otter,  
Country: USA
Sector: Advertising/PR
Type: Corporate acquisition
Status: Closed
Buyer: Drift
Terms of the deal were not disclosed