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Generational Equity Advises Firepower Marketing in Sale to Schanti Partners
Friday 12 April 2019

12 April 2019 - US-based mergers and acquisitions advisor Generational Equity client, US-based technology company Firepower Marketing Inc., has been acquired by private investment firm Schanti Partners, the firm said.

The transaction closed last year.

Firepower Marketing, headquartered in Blaine, Washington, is a niche technology company that uses software-as-a-service business model to provide a digital loyalty programme to small businesses.

Its proven turnkey program integrates direct mail, email, text, and mobile marketing campaigns to introduce new customers to a business and to get existing customers returning more often and spending more money every time they visit.

The company also has subsidiaries in Canada.

Schanti Partners, based in Frisco, Texas, is a private investment firm focused on event-driven fixed income research and private equity investments.

The company's typical investment holding period is one year to three years, and it invests in all sectors of the US economy.
Date Published: 12/04/2019
Target: Firepower Marketing Inc/majority stake
Country: USA
Sector: Advertising/PR
Type: LBO
Status: Closed
Buyer: Schanti Partners
Terms of the deal were not disclosed