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Virgin Pulse and RedBrick Health to Merge, Creating World´s Largest Digital Employee Wellbeing and Engagement Company
Friday 25 May 2018

25 May 2018 - Providence, US-based Virgin Pulse and Minneapolis, US-based RedBrick Health will merge, creating the world's largest digital health and engagement company, the companies said.

Virgin Pulse and RedBrick are in employee health, wellbeing and engagement, with each company delivering highly complementary capabilities.

The company said they will deliver the industry's only fully integrated digital platform, with benefits navigation and live coaching to support global clients and members across the entire health, wellbeing and benefits lifecycle from screening and assessment to activation, behavior change and the adoption of sustainable, healthy habits.

To ensure the best possible experience for all clients, the combined company will continue to support and innovate on both the Virgin Pulse and RedBrick platforms, while making the capabilities of each solution available across both client bases.

RedBrick and Virgin Pulse will unite under the Virgin Pulse name but continue to operate as separate brands.

The company also has global centers of excellence in multiple international locations, including Australia, Canada, the United Kingdom, Switzerland, Bosnia, Brazil and Singapore.

Investment firm Marlin is acquiring Virgin Pulse from its prior investors, including Insight Venture Partners. The merger is expected to close this month.

Financial details of the transaction have not been disclosed.

Evercore acted as financial advisor and Willkie Farr and Gallagher LLP served as legal advisor to Virgin Pulse.

Raymond James and Associates, Inc. acted as financial advisor, and Goodwin Procter LLP served as legal advisor to RedBrick. William Blair and Company, LLC acted as financial advisor and Kirkland and Ellis LLP served as legal advisor to Marlin.
Date Published: 25/05/2018
Target: Virgin Pulse
Country: USA
Sector: Healthcare
Type: LBO
Status: Agreed
Vendor: Insight Venture Partners, other investors
Buyer: Marlin/RedBrick Health
Buyer Advisor: Raymond James and Associates , Goodwin Procter , William Blair and Company , Kirkland and Ellis
Terms of the deal were not disclosed