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Amici Partners Group Acquires Friendly´s Restaurants
Thursday 21 January 2021

US-based restaurant investor Amici Partners Group, LLC has completed the acquisition of US-based Friendly's Restaurants, the company said.

Comprised of 130 corporate-owned and franchised restaurant locations, Friendly's has been a fixture on the East Coast for more than 80 years, and the Amici group plans to continue to keep all locations open, delighting guests and preserving thousands of restaurant-workers' jobs.

Friendly's Restaurants have delighted generations of guests by serving signature sandwiches, burgers and ice cream desserts.

The new ownership will bring back many of Friendly's favorites while also focusing on menu innovation, including new ice cream flavours, reestablishing Friendly's as a family-friendly destination, and delivering an elevated guest experience, as well as enhancing Friendly's app for online ordering, take-out, delivery and a new loyalty program.

Amici Partners Group is an investor group with a national and international franchisor background specializing in the restaurant industry.

Amici acquired the assets of FIC Restaurants, Inc. and certain of its affiliates and is the current owner, operator and franchisor of over 130 Friendly's restaurants.

Amici is an entity affiliated with BRIX Holdings, which focuses on brands that are both attractive to the single-unit and multi-unit owner/operator franchisee and have the potential to grow into national and international award-winning chains.

The current BRIX Holdings franchise portfolio includes Red Mango Yogurt Café Smoothie and Juice Bar, Smoothie Factory Juice Bar, RedBrick Pizza Kitchen Café, Orange Leaf, Humble Donut Co. and Souper Salad chains.
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Date Published: 21/01/2021

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