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AGWS Rebrands, Launches Compass Advantage Following the Acquisition of EcoProProducts 
Monday 16 September 2019

16 September 2019 - US-based finance and insurance provider American Guardian Warranty Services, Inc. has rebranded and launched of Compass Advantage, previously known as the Compass Dealer Certified/Lifetime Program, the company said.

Launched on September 3, 2019, the automotive Dealer Branded Loyalty Program provides a Ltd. Engine-Only and Powertrain warranty up to the lifetime of the vehicle, along with nine optional exclusionary Platinum Wrap upgrades that include a long list of covered components.

The September 3, 2019 product launch follows the AGWS acquisition of EcoProProducts in early 2019.

EcoProProducts offers eco-friendly appearance protection products that protect against interior microbes, stains, odours, and exterior dents, dings, and environmental hazards that threaten the appearance and value of: autos, RVs, marine, and powersports vehicles.

The acquisition of EcoProProducts and rebranded launch of Compass Advantage ultimately expands the AGWS product line as a result of the company's growth.

Anderson announced the rebrand and launch of the Compass Advantage program at American Guardian's annual IMPACT Agent Conference.

The conference was held from June 24 - 26, 2019 for all new and existing AGWS Agents. The three-day event included keynote speakers, training, breakout sessions on AGWS products and services, technology, development, prospecting, increasing dealership profitability, and social events with AGWS staff.

Agents attended a Chicago Cubs vs. Atlanta Braves baseball game, Golf Tournament, and Autobahn Racing.
For more information on the Compass Advantage Dealer Branded Loyalty Program, visit agws.com/CompassAdvantage.

Headquartered just outside of Chicago, Illinois, AGWS is a provider of administration services for Dealers and Marketers offering vehicle service contracts, limited warranties, and a variety of environmental and aftermarket products across the United States.
Details
Date Published: 16/09/2019
Target: EcoProProducts
Country: USA
Sector: Insurance
Type: Corporate acquisition
Financing:
Status: Closed
Vendor:
Buyer: American Guardian Warranty Services, Inc
Comment:
Rebrands, launches Compass Advantage, previously known as the Compass Dealer Certified/Lifetime Program

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