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AGWS Rebrands, Launches Compass Advantage Following the Acquisition of EcoProProducts 
Monday 16 September 2019

16 September 2019 - US-based finance and insurance provider American Guardian Warranty Services, Inc. has rebranded and launched of Compass Advantage, previously known as the Compass Dealer Certified/Lifetime Program, the company said.

Launched on September 3, 2019, the automotive Dealer Branded Loyalty Program provides a Ltd. Engine-Only and Powertrain warranty up to the lifetime of the vehicle, along with nine optional exclusionary Platinum Wrap upgrades that include a long list of covered components.

The September 3, 2019 product launch follows the AGWS acquisition of EcoProProducts in early 2019.

EcoProProducts offers eco-friendly appearance protection products that protect against interior microbes, stains, odours, and exterior dents, dings, and environmental hazards that threaten the appearance and value of: autos, RVs, marine, and powersports vehicles.

The acquisition of EcoProProducts and rebranded launch of Compass Advantage ultimately expands the AGWS product line as a result of the company's growth.

Anderson announced the rebrand and launch of the Compass Advantage program at American Guardian's annual IMPACT Agent Conference.

The conference was held from June 24 - 26, 2019 for all new and existing AGWS Agents. The three-day event included keynote speakers, training, breakout sessions on AGWS products and services, technology, development, prospecting, increasing dealership profitability, and social events with AGWS staff.

Agents attended a Chicago Cubs vs. Atlanta Braves baseball game, Golf Tournament, and Autobahn Racing.
For more information on the Compass Advantage Dealer Branded Loyalty Program, visit

Headquartered just outside of Chicago, Illinois, AGWS is a provider of administration services for Dealers and Marketers offering vehicle service contracts, limited warranties, and a variety of environmental and aftermarket products across the United States.
Date Published: 16/09/2019
Target: EcoProProducts
Country: USA
Sector: Insurance
Type: Corporate acquisition
Status: Closed
Buyer: American Guardian Warranty Services, Inc
Rebrands, launches Compass Advantage, previously known as the Compass Dealer Certified/Lifetime Program