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ACON Investments Acquires Salesland to Expand into US Market
Tuesday 25 February 2020

25 February 2020 - Affiliates of ACON Latin America Opportunities Fund IV, L.P. have acquired a majority interest in direct sales and marketing services provider Salesland, S.L., based in Spain and Colombia, as part of ACON's expansion strategy into new markets, including the US, the company said.
Terms of the transaction were not disclosed.
With ACON, Salesland will grow its employee base and increase service offerings to customers.
As part of the transaction, the management team of Salesland will roll over a portion of their equity stake in the company and will remain significant minority shareholders alongside ACON in a newly-formed holding company domiciled in Colombia.
GBS Finance and Deloitte Legal advised Salesland while Hogan Lovells advised ACON.
Salesland provides a menu of services that covers all areas of direct and indirect sales cycle primarily to corporate customers across Spain, Portugal and Latin America.
ACON Latin America Opportunities Fund IV, L.P is a fund of Washington-based private equity firm ACON Investments LLC.
Date Published: 25/02/2020
Target: Salesland, S.L./majority stake
Country: Spain
Sector: Wholesale/Retail
Type: LBO
Status: Closed
Buyer: ACON Latin America Opportunities Fund IV, L.P.
Buyer Advisor: GBS Finance , Deloitte Legal
Terms of the deal were not disclosed