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Accenture Closes Acquisition of Brazilian Content Marketing Agency New Content
Thursday 06 December 2018

6 December 2018 - Irish professional services company Accenture (NYSE: ACN) has closed the acquisition of Brazilian content marketing agency New Content to strengthen its customer experience services provided through Accenture Interactive, the company said. 

Accenture said the acquisition will enhance Accenture Interactive's ability to serve its clients in Latin America with branded and strategic content that connects people and brands, and helps clients maximize the return-on-investment of their marketing programmes.

Financial terms of the transaction were not disclosed.

Founded in 2007, New Content is a content influencer in the Brazilian market and will bring to Accenture Interactive more than a decade of experience as a leader in branded content production.

It has been recognized with some of the industry's top local and international awards, including Cannes Lions, Caboré and the Content Marketing Awards, which crowned New Content as its 2015 "Agency of the Year."

New Content's differentiated value proposition combines capabilities in strategy, branding and performance marketing.

Sao Paulo-based New Content has grown into one of the most significant content marketing agencies in Brazil, with more than 200 professionals.

Its client base includes both multinational and local brands, including Electrolux, LATAM, and Natura. The New Content leadership team of Giovanni Rivetti, Edoardo Rivetti, Beto Féres and Raphael Alcântara will continue in their leadership roles and assume additional responsibilities within Accenture Interactive.

Accenture is a global professional services company, providing a range of services and solutions in strategy, consulting, digital, technology and operations.
Date Published: 06/12/2018
Target: New Content
Country: Brazil
Sector: Advertising/PR
Type: Corporate acquisition
Status: Closed
Buyer: Accenture
Terms of the deal were not disclosed