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Accenture Acquires US Creative Marketing Agency Wire Stone
Friday 11 August 2017

11 August 2017 - Irish professional services firm Accenture's (NYSE: ACN) Accenture Interactive unit has acquired a US-based creative marketing agency Wire Stone, the firm said. 

Terms of the deal were not disclosed.

Accenture said the acquisition will strengthen the ability of Accenture Interactive to deliver data-driven creative and design end-to-end digital customer experiences that help brands stand out and stay relevant. Terms of the transaction were not disclosed.

Wire Stone brings together a blend of creative talent, design-led strategy, deep marketing expertise and technology roots to solve clients' creative and business challenges.

The agency is known for creating integrated campaigns. Its services span brand positioning, customer research and data-driven insights, marketing strategy, execution and promotions, creative design and technology enablement for digital experiences.

With the acquisition of Wire Stone, Accenture Interactive scales its capabilities and talent in marketing and creativity, and strengthens its ability to provide leading edge design, strategy and personalised marketing experiences for clients.

It also adds expertise in data-driven customer insight to its digital marketing capabilities and complements its core capabilities in design, marketing, content and commerce.

Wire Stone has nearly 200 employees in the US, which will add significant scale to Accenture Interactive's talent in North America. Since its founding in 2000, the agency has delivered work for some of the world's most recognized brands, including, Microsoft, HP Enterprise and HP Inc., PayPal and eBay.

This is the fourteenth acquisition Accenture Interactive has made in the last five years to expand the reach, scope, and depth of its end-to-end customer experience services globally.

In July, Accenture Interactive acquired Clearhead (US), a digital optimization company, and in May acquired e-commerce solution provider Media Hive (US) to strengthen its capabilities around Salesforce Commerce Cloud implementation.

Accenture Interactive offers design, marketing, content and commerce services.

Accenture provides a range of services and solutions in strategy, consulting, digital, technology and operations.

The firm has approximately 411,000 people serving clients in more than 120 countries.
Details
Date Published: 11/08/2017
Target: Wire Stone
Country: USA
Sector: Advertising/PR
Type: Corporate acquisition
Financing:
Status: Closed
Vendor:
Buyer: Accenture Interactive,  
Comment:
Terms of the deal were not disclosed

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