Deal Snapshot
WORD OF MOUTH SALES PLATFORM VERVE ACQUIRES STUDENT TRAVEL FIRM JUSCOLLEGE IN USD 25M DEAL
Monday 16 April 2018

UK-based word of mouth marketing brand Verve has acquired US-based student travel firm JusCollege, the company said. The acquisition, valued at USD 25m including ongoing incentives, instantly expands Verve's area of focus in music and sporting experiences to include trips to the top 40 US student destinations.
Verve is partnered with ticketing providers including Ticketmaster, Eventbrite, Paylogic and Front Gate Tickets along with its existing client base of over 500 music and sporting events including Insomniac, C3 Presents, Bonnaroo, React Presents and Reading and Leeds.


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Details
Date Published: 16/04/2018
Target: JusCollege
Country: USA
Deal Size: 25m (USD)
Sector: Advertising/PR
Type: Corporate acquisition
Financing: Cash
Status: Closed
Vendor:
Buyer: Verve
Comment:


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