Deal Snapshot
VMG PARTNERS ACQUIRES POPCHIPS TO LAUNCH VELOCITY SNACK BRANDS PLATFORM
Friday 11 October 2019

Los Angeles, US-based private equity firm VMG Partners' new branded snacking platform, Velocity Snack Brands, has acquired the popchips brand as the first acquisition of its new portfolio, the company said.
VSB, along with other future VMG platform concepts, will house a portfolio of brands that meet an array of consumer needs and usage occasions, providing a single source for retailers across brick and mortar and digital channels.


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Details
Date Published: 11/10/2019
Target: popchips brand
Country: USA
Sector: Food/Beverages/Tobacco
Type: LBO
Financing:
Status: Closed
Vendor:
Buyer: Velocity Snack Brands
Comment:
Terms of the deal were not disclosed

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