Deal Snapshot
MOVIE AD NETWORK NATIONAL CINEMEDIA TO ACQUIRE FANTASY MOVIE LEAGUE
Friday 19 May 2017

Colorado, US-based movie advertising network National CineMedia (NCM) has agreed to acquire box office predictions game Fantasy Movie League to combine fantasy sports with entertainment and movies, the company said.
Fantasy Movie League will be featured in NCM's new Noovie cinema pre-show and digital channels. NCM's pre-show is currently seen by 750m moviegoers a year according to Nielsen on over 20,500 screens in over 1,600 theaters nationwide including AMC, Cinemark, Regal Entertainment Group and over 45 other leading theater circuits.


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Details
Date Published: 19/05/2017
Target: Fantasy Movie League
Country: USA
Sector: Advertising/PR
Type: Corporate acquisition
Financing:
Status: Agreed
Vendor: ESPN senior fantasy analyst Matthew Berry, others
Buyer: National CineMedia
Comment:
Terms of the deal were not disclosed

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