Deal Snapshot
MOBILE AD PLATFORM INMOBI ACQUIRES AERSERVE FOR USD 90M
Friday 12 January 2018

California, US-based mobile advertising platform InMobi has acquired AerServ to create a programmatic auction platform for mobile in-app publishers, the company said. AerServ was acquired for USD 90m in cash and stock.
This acquisition will enhance monetisation for publishers globally and further enhance the InMobi Exchange, a premium mobile programmatic platform. Together, InMobi and AerServ's technology will deliver a next-generation platform that goes beyond traditional ad mediation and provides brand demand, marking a platform to deliver this combination to publishers worldwide.


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Details
Date Published: 12/01/2018
Target: AerServ,  
Country: USA
Deal Size: 90m (USD)
Sector: Advertising/PR
Type: Corporate acquisition
Financing: Cash and Stock
Status: Closed
Vendor:
Buyer: InMobi
Comment:


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