Deal Snapshot
DENTSU AEGIS NETWORK ACQUIRES UK MARKET RESEARCH FIRM B2B INTERNATIONAL
Thursday 11 October 2018

UK-based media and digital marketing communications company Dentsu Aegis Network has acquired UK-based specialist business-to-business market research firm B2B International, the company said.
B2B International will become part of gyro, the world's first full-service global agency dedicated exclusively to B2B marketing.


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Details
Date Published: 11/10/2018
Target: B2B International
Country: USA
Sector: Advertising/PR
Type: Corporate acquisition
Financing:
Status: Closed
Vendor:
Buyer: Dentsu Aegis Network
Comment:
Terms of the deal were not disclosed

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